Brand Strategy | Logo Design | Brand Identity
Based in Medellin, Bogota, Miami, and Omaha, Jaya Company is a software development firm growing at lightning speed. Jaya has seen exponential growth, hiring new developers and project managers every month. They have partnerships with leading startups, corporations, and venture capital firms around the globe. These partners include Kennet Venture Capital, which has over $700 million under management, and IntelePeer. Jaya also has internal startups which are growing quickly.
This fast-growing team was seeking assistance with clarity and confidence in their brand. They turned to the Method Mark team.
We desired to build a strategy which preserved their Latin American roots and culture. At the same time, the brand needed to speak across borders — the icon or image of the brand needed to communicate the same values in a global market. Jaya itself means fast and hot. Method Mark set out to create an identity that would represent their passion and speed in business and life. We wanted a color palette that pulled inspiration from Latin American culture as well. In a global brand, colors and symbols play a critical role.
The Method Mark process for developing a brand identity starts with strategy and then works through the exploration of sketches and options. We created several logos and identity directions as we worked to dial in the brand look and feel.
We developed a primary mark from a jaguar that captures the passion and speed of the company. This mark is younger and more vibrant. We also developed a secondary type only mark from a custom typeface. This mark as the scratch marks next to it that also act as “speed marks.”
We developed a new color palette using a primary yellow that is bold and vibrant. We paired this with secondary colors that draw inspiration from typical Latin American architecture and art.
Great brands are consistent brands. To build trust and equity, a brand must be in agreement at every touchpoint. From notebooks to hats and sales calls to website copy, things need to move in the same direction. The best brands empower employees with vision and structure to relate the values and purpose at every interaction.