Brand Strategy | Brand Identity | Photography | Video | Web Design | Animation | Copywriting
Our engagement with BIC Construction kicked off with our two-day Brand Strategy workshop. In this workshop, we explored vision, mission, target audience, key products, and other strategic questions. An important decision during this process was to create an endorsed brand system and give BIC | Custom Homes and BIC | Consutrction their own look and feel. We identified that these clients would be different and need unique communication.
Our work included refinement to the BIC visual identity that was already in place. We refined the typography, keeping logo existing logo mark of the company.
During our strategy session, we identified the experience of BIC leadership as a key advantage. Further, we identified the customer experience as a critical piece of their success. Ultimately, we know that customers want confidence in their contractor. This ultimately brought us to the big idea, “The experience is your confidence.”
We kept the existing logo mark in place and updated the typography for the brand. We wanted a typeface that was strong and established. Our brand work included the definition of a complete brand system including colors, fonts, photo treatment, illustration style, and custom icon style.
The brand identity system for BIC | Construction and BIC | Custom Homes was developed to reinforce the brand strategy at every customer and employee touchpoint.
Photography and Video
Content continues to be king. To create compelling digital or print pieces for BIC, we needed fresh and branded photography and video. The Method Mark team executed a multi-day and multi-location shoot with modeling talent to create a library of branded imagery.
Print and Digital Marketing
With strategy, identity, and content created our team was ready to help BIC execute across a number of touchpoints. This included business cards, tradeshow booths, building signage, trucks, trailers, and much more.
Web design and development
The Method Mark team designed and built a new WordPress website for BIC. The site was developed on a highly customizable theme which kept costs down while providing a unique look and feel to their marketing site. The site benefited from all of the custom content we had created for BIC including photography, video, animation, and illustration. We optimized the website for SEO and BIC started receiving leads within the first few weeks of launch.