Case Study: , Date: 05.21.2018

Hardy Coffee Co.

Our Services: brand strategy, content strategy, illustration, photography, video, copywriting, animation, brand identity, print, in-store experience, signage, product strategy, go-to-market strategy

In 2017, Method Mark began work on a staple of the Omaha community, Aromas Coffee House. Inspired by a need for clarity, the client desired a unified brand that would include Bliss Old Market Bakery, Hardy Coffee Co., and Aromas Coffee House. The initial logo, designed by Fruitful designs, was developed in 2015 as a productbased brand. In 2016, Method Mark began work on bringing unity to the products that Hardy Coffee Co., Aromas, and Bliss Bakery provided. After conducting market research, our findings showed that customers were unaware of the three product based brands and how they interacted with each other. For example, a customer buying a cup of coffee at Aromas was not aware they could also purchase a cake from Bliss Bakery.

This need for clarity would lead Method Mark to create one brand that would help customers associate their products with one memorable brand. 

As a solution, Method Mark advised Hardy Coffee Company to merge their three individual products into one brand that represented their products. 

As Method Mark examined the logo, we sought a more robust brand identity. Method Mark began to consider the differentiators of Hardy Coffee Company. After much consideration, Method Mark created a brand with a set of standards that reflected their current line of products – with the ultimate goal of representing the customers that Hardy Coffee Company served.

To further develop the Hardy Coffee Company brand, Method Mark created a digital and content strategy that would result in a new website. The development of this new website include illustration, video, photography, and copywriting.

We also provided Hardy Coffee Company with signage, custom product labels for their customers, business cards, and other print collateral.

To help launch the new brand, Method Mark created a brand announcement video that included script writing, a video shoot, animation, and other editing.

This brand announcement resulted over 14,000 organic views on Facebook, 106 organic shares, and 7 times organic website traffic with continued month-over-month growth. 

Traditional media also took notice of the brand launch, resulting in news stories on both television and in the newspaper.

Our strategy and partnership with Hardy Coffee Company resulted in a unified brand, a successful transition, and increased exposure.